
The Virtual Reality
Online retailing is increasingly the business model of choice for small business owners and there are some great benefits; low overheads, no long term shop rental commitments, no store to clean, fewer staff to manage, simplified logistics and so on. However, as we continue to lose the traditional shopfront we are also losing a critical touchpoint to inspire, excite and engage with our all-important customers. So can we have the best of both worlds? Can we keep that personal c